12 min
Duration
11
Lessons
Yes
Audio Narrated
What You'll Learn
B2B customer master data is far more than a CRM account record. It's the operational foundation for selling, delivering, billing, and supporting your customers. This tutorial explains why CRM alone isn't sufficient, what data is needed across the order-to-cash cycle, Know Your Customer (KYC) requirements, how customer data works in SAP, and the common data quality issues that derail customer operations.
Course Curriculum
11 lessons across 4 modules
Customer Data Fundamentals
3 lessons
- 1 Introduction to B2B Customer Master
- 2 Customer Data Model
- 3 Why CRM Alone Isn't Sufficient
Selling to Customers
3 lessons
- 4 What It Takes to Sell
- 5 Know Your Customer (KYC)
- 6 Customer Data in SAP
Delivering & Billing
3 lessons
- 7 Delivering to the Customer
- 8 Supporting the Customer
- 9 Billing the Customer
Data Quality & Governance
2 lessons
- 10 Common Data Quality Issues
- 11 Key Takeaways
Prerequisites
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Basic understanding of B2B sales processes
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Familiarity with order-to-cash concepts
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No prior SAP or ERP experience required
Ready to Master Customer Data?
Start this audio-narrated tutorial and build your customer master data expertise
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